You can’t have a successful Facebook page without an engaged community. Without one, no one will see or read your content, making it difficult to build brand awareness. This is why you should start working towards increasing the Facebook likes on your business page.
However, it’s not just about the quantity of Facebook likes (which can be bought), it’s about the quality. Heed our warning–
How to Get More Facebook Likes Fast
According to Karen Uyenco, you need to attract the right audience and engage them in ways that align to your business goals. Getting good results on Facebook involves equal parts common sense, understanding how Facebook works, and using free social media monitoring tools to help you fine-tune your page.
1. Fill Out your Facebook Page Info
Select the categories and subcategories that best describe your company, include your website URL, list your address, phone number, and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google search when people are looking for companies like yours.
2. Use the Resources Already at Your Disposal
Making your Facebook Page as visible as possible includes promoting your Facebook presence using the marketing channels you already have. More than likely, you have a personal account with many ‘friends’: employees, current customers, business & industry partners. Why not send a friendly invitation to like your company’s Facebook Page if they haven’t already?
One way to do this is by sharing the Facebook page through your personal page. You can also send an email with a link to “Like” or share your Facebook page on other social media pages (Twitter, LinkedIn, Pinterest, etc.).
Don’t forget to promote your Facebook Page on your website, e-mail signature, business cards, newsletter, presentations, and all other digital and print marketing materials.
3. Content, Content, Content
As to what type of content is optimal, it really depends on your business. For instance, a restaurant will benefit from photos of plated food or videos showing the customers or staff in action.
4. Post Often
If you don’t post regularly, you’re losing out on opportunities to reach your target audience. While there really isn’t a magic number that tells you when or how often to post, many strategists (including us) will suggest 3 times a week (or more).
If you have a seasonal business, you should still be posting throughout the year. You may not have to post quite as often, but if customers aren’t thinking of you because of the season, you have to make them think about you. Share your take on the weather, let customers know what you’re up to, post about the holidays, ask your Facebook fans to post photos (who got the most snow in their backyard) and encourage them to share stories.
To find information on when your audience is the most active on Facebook, check your Facebook Page Insights (Click on Insights > Posts > When You Fans are Online). Schedule your posts around this and experiment with other times in order to really narrow down your peak posting hours.
5. Utilize Facebook Ads
While we already mentioned Facebook Ads briefly, it’s worth mentioning them again. Facebook has some of the best targeting options available on social, and we use them often.
By utilizing ‘Facebook Ads’ and ‘Promote Your Page’, you can get your content seen by the right people to build your Facebook community. With it, you can find people on Facebook who are the right fit for your business using location, age, and interest targeting. If you have $50 a month for a Facebook marketing budget, pick one (or two) of your best posts, preferably containing your own content, and boost them.
6. Run a contest
A photo competition (or contest) is an easy way to engage and generate Facebook likes and convert them into customers. It’s also a great way to get good pictures of your customers interacting with your business! If you decide to do so, make sure your contest follows Facebook’s Promotion Guidelines.
Some quick guidelines: make sure your contest is fun, easy, and relevant to your audience – and make sure your prize is relevant to your business. While many Facebook users would love to win an “iPod” or similar item, offering entrants a $25 gift card to your business ensures that the customers will come back, do business with you, and hopefully return for more. And don’t forget to utilize Facebook Ads to promote your contest.
7. Use social media monitoring to measure, analyze, and learn
Use Facebook Insights to find useful metrics on your Page performance. You can view metrics like reach, the number of engaged users, engagement rate, and new Page likes. These metrics will help you understand what’s driving your likes and engagement so that you can adjust your posts accordingly.
This post is all about building an audience of fans who actually have an interest in what your company sells/provides.
Want more tips?
There’s plenty more to learn about how to get more Facebook likes and expand your brand. Be sure to check out some of our other resources on Facebook-related topics:
- Facebook’s Donate Now Button
- 10 Types of Visual Content That Get Shared Like Crazy
- Social Media Strategies to Expand Your Brand
- 13 Spooky Social Media Tricks and Treats
- Social Media Time Wasters
- Is your business using the right social media?
Want to see how Web Strategies uses Facebook? Like our Facebook Page here.