Understanding Facebook Ad Guidelines

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • Link description: 30 characters
  • Your image may not include more than 20% text. See how much text is on your image.
Your ad will look different depending on where it shows on Facebook. Your ad may also display in a different format if you use a smaller than recommended image size. Below are examples of how text count and the images size could be different. Let’s try to shed some light on the Facebook Ad guidelines.
DESKTOP NEWS FEED
  • Image displays as: 470 x 246 pixels
  • Text: 500 characters
  • Headline: 1-2 lines (depending on length)
  • Link description: 2-3 lines
MOBILE NEWS FEED
On mobile devices with a screen size of 640 x 1,136 pixels:
  • Image displays as: 560 x 292 pixels
  • Text: 110 characters
  • Headline: 1-2 lines (depending on length)
  • Link description: 1 line
RIGHT COLUMN
  • Image: 254 x 133 pixels
  • Text: 90 characters
  • Headline: 25 characters

Sign up for Our Newsletter!

Like it? Share it!

Related Posts

Pin It on Pinterest