Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales.
Here are just a few reasons why Facebook Advertising is hugely exciting for marketers:
- Audience size: Facebook now boasts over 1.13 billion daily active users.
- Attention: The average user spends about 50 minutes just on Facebook, Instagram, and Messenger every day. That’s a lot of time spent on social networks!
- Organic reach decline: Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through the noise, you’ll have to pay-to-play.
- Targeting: The targeting options within Facebook Ads is still some of the best among social media platforms. Businesses can target users with by location, demographics, age, gender, interests, behavior, and much more.
There are now over 3 million businesses advertising on Facebook and there’s never been a better time to start than now.
Have you experienced success with Facebook advertising? We’d love to hear about it! Let us know how you leveraged the platform in the comment section below!