How to Use Facebook As Your Business Page Again

With the holidays in full swing, it’s time to start planning ahead for 2014! Over the course of the next few blogs, we’re going to help you craft a social media marketing plan.

Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality.

Generally speaking, the competition for high search engine visibility is fiercer than ever.

Your cover photo is the first thing people notice when they visit your company’s Facebook Page.

Negative reviews aren’t always bad.
 

While your goal is to get good reviews, you’ll most likely encounter a bad review or two. It just happens.

The professional publishing platform LinkedIn “Pulse” is somewhat of a new concept, opening to the public in February 2014. Basically, it includes recently self-published, long-form posts from professionals in a “newsfeed”.

Just when business owners are starting to get the hang of marketing on social media, Facebook’s algorithm changes… again.

With Facebook’s announcement last week that their algorithm will now be more in favour of family and friends, many Facebook pages will begin to notice the trend of falling organic reach yet again.

According to Massolution’s 2015CF Industry Report, the global crowdfunding industry is set to reach $34.4 billion in 2015. Facebook has noticed this trend and have began offering a “Donate Now” button to nonprofit websites.

Facebook’s new publishing platform, Facebook Instant Articles, just opened up to all publishers, and we’re on the fence about it.
As Facebook describes it, Instant Articles brings value to publishers by allowing them to