Since 2014 Pinterest has made leaps and bounds in its growth and marketing span. Stemming from viable links, easy sharing to all other social media, visual attraction, an endless chain of information for continuous scrolling makes for an ideal environment for anyone searching for references, ideas, inspirations and more. The simple act of hitting the “pin it” button allows a user to quickly save an article or link they’d like to reference again.
Although falling in the social media category, Pinterest is more frequently used for discovering products and referrals over connecting with friends. This reference-based search allows for larger click-through rates and purchases. Making the most of your Pinterest page allows you to optimize both your content and visual marketing tactics.
First thing before creating your pin is having useful content to back it. Whether promoting news, services or a product you need to produce quality content that will satisfy the viewers. Pinterest relies heavily on visual attraction, so a strong visual is definitely a must. (You can get some quick tips on sizing images below.) Pick a strong description for your pin, include keywords and showcase the highlights of the link you are sharing that will attract the pinners and encourage the click and save. Now that you’ve built the “ideal” pin make sure the landing page it links to represents the content you promised. Don’t make your followers search for it or wonder if they’ve been sent to the wrong link. If you are flagged as an unreliable source it will be hard to gain a positive reputation again.
“Pinterest is inherently visual—so it’s important to get your images right. You’ll see better performance if you follow our guidelines for image sizing and quality. When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. In our creative best practices, we recommend that you use a 2:3 aspect ratio for all of your Pins.”
“Landing pages are a vital, often-overlooked piece of a successful Pinterest marketing strategy. When someone clicks on your Pin, you want the landing page to feel like a natural second step. People need to understand where the Pin will take them, and what to expect next.”
“Pinterest is its own positive corner of the internet, the place where more than 250 million people around the world come to discover new ideas to try.1 This year’s trends range from accelerating trends with 1+ million searches on average, to new trends that are just starting to take off (marked with a ↗ with 10k to 70k searches each).”