Feel like you’re in a Facebook slump? Don’t give up! Facebook is still the leading social media platform with over 2.38 billion active users! Businesses can grow their marketing and prosper with the right strategy. Need some inspiration? Check out these great case studies to get your creative ideas flowing.
Get inspired with these Facebook success stories.
“The Rock & Roll Hall of Fame, a HubSpot customer, wanted to boost brand awareness and get more ticket purchases to their museum. Since they’d mainly used traditional customer outreach strategies in the past, they wanted to experiment with more ways of reaching audiences on social media.
Because the museum’s social media team recognized how often they personally used Facebook Messenger, they decided to implement a messaging strategy on the Hall of Fame’s official business page.
From the business page, users can click the Get Started button and open a chat with the Hall of Fame. Through the chat, social media managers were able to quickly reply to questions or comments from fans, followers, and prospective visitors. The reps would also send helpful links detailing venue pricing, events, other promotions, and activities in the surrounding area.
Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. The company claims that this feature was so successful that they even received 54 messages on an Easter Sunday.”