There are many different opinions regarding when and what to post on social media, mostly because it’s different for every industry, time zone, country, etc. However, the main idea is that your visitors and followers are using social media during certain hours. So, if you are sharing your content when your users are online, you’ll not only gain more likes and shares, but you’ll also notice an increase in traffic to your website (especially if you’re sharing your own blogs).
So, think of this infographic as a starting point:
Keep in mind that this information doesn’t provide a one-size-fits-all answer, because it doesn’t take into account:
- Different industries
- Different audiences
- Different goals (e.g. clicks vs. reshares)
For this reason, you should always review your company’s specific analytics tools to see when your own audience is online. We’ve found some of the most beneficial analytics to be Facebook Insights, Twitter Analytics and Google+ Analytics.
And keep in mind that you can always start with one strategy, stick to it, measure it, and note the results. Then try different days and times and do the same measurement. So, test it out. See which one works for you and your business, and then let us know what you found!