2019 Social Media Statistics

More than half of the world’s population are online using social media. An average of 142 minutes a day is spent on social media. Surprisingly, “80% of brands are under the impression that they are doing social media customer service exceptionally well. – Only 8% of their customers agree.”

  1. Facebook — 2.4 billion users
  2. YouTube — 1.9 billion users
  3. WhatsApp — 1.6 billion users
  4. Instagram (tie) — 1 billion users
  5. WeChat (tie) — 1 billion users
  6. TikTok — 800 million users
  7. LinkedIn — 610 million users
  8. Reddit — 542 million users
  9. Twitter — 330 million users
  10. Pinterest — 265 million users

FACEBOOK

“Facebook usage amongst internet users: 62% of all men who are online have a Facebook account, while 72 percent of women who are online are also on Facebook.”

  • 51% of 13-17 year olds use Facebook
  • 81% of 18-29 year olds use Facebook
  • 78% of 30-49 year olds use Facebook
  • 65% of 50-64 year olds use Facebook
  • 41% of 65+ year olds use Facebook

INSTAGRAM

The biggest demographic group on Instagram is males between 18 and 24 years old. In fact, the 18-to-24 age group makes up 75% of all users on Instagram.”

  • 64% of 18-29 year olds use Instagram
  • 40% of 30-49 year olds use Instagram
  • 21% of 50-64 year olds use Instagram
  • 10% of 65+ year olds use Instagram

TWITTER

  • 32% of 13-17 year olds use Twitter
  • 40% of 18-29 year olds use Twitter
  • 27% of 30-49 year olds use Twitter
  • 19% of 50-64 year olds use Twitter
  • 8% of 65+ year olds use Twitter

LINKEDIN

50% of adults who graduated from college use LinkedIn. And similarly, with income, 45% of adults who make over $75,000 use LinkedIn. And, just for fun, 41% of millionaires use LinkedIn.

  • 32% of 13-17 year olds use Twitter
  • 40% of 18-29 year olds use Twitter
  • 27% of 30-49 year olds use Twitter
  • 19% of 50-64 year olds use Twitter
  • 8% of 65+ year olds use Twitter

PINTEREST

41% of women users to only 16% men. “Over 175 billion items have been pinned on Pinterest, and nearly two in three pinners — 61% — have made a purchase after seeing something they like on Pinterest.” 

  • 34% of 18-29 year olds use Pinterest
  • 34% of 30-49 year olds use Pinterest
  • 26% of 50-64 year olds use Pinterest
  • 16% of 65+ year olds use Pinterest

 

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