More than half of the world’s population are online using social media. An average of 142 minutes a day is spent on social media. Surprisingly, “80% of brands are under the impression that they are doing social media customer service exceptionally well. – Only 8% of their customers agree.”
- Facebook — 2.4 billion users
- YouTube — 1.9 billion users
- WhatsApp — 1.6 billion users
- Instagram (tie) — 1 billion users
- WeChat (tie) — 1 billion users
- TikTok — 800 million users
- LinkedIn — 610 million users
- Reddit — 542 million users
- Twitter — 330 million users
- Pinterest — 265 million users
“Facebook usage amongst internet users: 62% of all men who are online have a Facebook account, while 72 percent of women who are online are also on Facebook.”
- 51% of 13-17 year olds use Facebook
- 81% of 18-29 year olds use Facebook
- 78% of 30-49 year olds use Facebook
- 65% of 50-64 year olds use Facebook
- 41% of 65+ year olds use Facebook
“The biggest demographic group on Instagram is males between 18 and 24 years old. In fact, the 18-to-24 age group makes up 75% of all users on Instagram.”
- 64% of 18-29 year olds use Instagram
- 40% of 30-49 year olds use Instagram
- 21% of 50-64 year olds use Instagram
- 10% of 65+ year olds use Instagram
- 32% of 13-17 year olds use Twitter
- 40% of 18-29 year olds use Twitter
- 27% of 30-49 year olds use Twitter
- 19% of 50-64 year olds use Twitter
- 8% of 65+ year olds use Twitter
50% of adults who graduated from college use LinkedIn. And similarly, with income, 45% of adults who make over $75,000 use LinkedIn. And, just for fun, 41% of millionaires use LinkedIn.
- 32% of 13-17 year olds use Twitter
- 40% of 18-29 year olds use Twitter
- 27% of 30-49 year olds use Twitter
- 19% of 50-64 year olds use Twitter
- 8% of 65+ year olds use Twitter
41% of women users to only 16% men. “Over 175 billion items have been pinned on Pinterest, and nearly two in three pinners — 61% — have made a purchase after seeing something they like on Pinterest.”
- 34% of 18-29 year olds use Pinterest
- 34% of 30-49 year olds use Pinterest
- 26% of 50-64 year olds use Pinterest
- 16% of 65+ year olds use Pinterest
