Invest in your content marketing, simply because it works. More marketing techniques will continue to pop up, evolve and disappear as time goes on but what has continued to withstand the test of time, is content marketing. It’s true that internet searches want the facts, the short and sweet and the eye-catching visuals that give them what they are looking for right now. You can follow the trends to get them to notice you but you need to keep them there with supporting content. With the constant incoming of marketing from all directions, they may quickly find their options but what’s going to encourage that click-through is the content backing it.
ContentMarketingInstitute.com has provided some great facts and stats on content marketing that we’ve witnessed first hand from our own marketing efforts and of our clients.