If you’re feeling overwhelmed with your social media accounts, you aren’t alone. In fact, many people are starting to specialize in one particular social media instead of maintaining 5-6 accounts.
They will, for example, put all their energy into taking great photos, and building up their Instagram followings. Or they’ll do fun things on Snapchat. Or they’ll build up their YouTube subscribers. But, they won’t stretch their efforts among all 3.
This change is because it’s becoming increasingly difficult for one person to maintain and continuously create content for all these channels, and do it well, even if that is your full time job. So, instead of doing a mediocre job marketing on 5-6 channels, they have chosen the platforms that impact their business the most.
Our clients ask us all the time, “How do you decide which social media accounts to excel at and which to drop?” Well, it’s quite simple. You just have to ask yourself 3 questions:
- Where does your traffic come from? Go to your Google Analytics and look at Acquisition. This will show you where your traffic is coming from. If almost half of your traffic is coming from Facebook, you probably shouldn’t give that up. G+ on the other hand? Not much going on there. Forget about it.. for now.
- What fits the culture of your company? If you’re clientele is mostly professionals, it makes sense to put effort into marketing on LinkedIn. Does your company have opportunity to produce quality imagery? Instagram or Pinterest may be great marketing tools. If you’re not quite sure where you fit, our social media experts can determine which platforms can garner the most success for your company online.
- What are you already doing well with? It’s no secret- some platforms are easier to market on than others, depending on the business. If you’re already meeting company goals with one platform (whether that means gaining followers or seeing engagement), you may want to consider keeping it around.
If you don’t want to give up a social media platform entirely, you can use tools like Buffer or Hootsuite to create ways of repurposing your content. You can also try using a content calendar to plan posts weeks or months ahead-of-time.
