Marketing your business in today’s fast paced, technology driven world can be a daunting task for even the most experienced businessperson. You may be just be starting out and need a way to let people know about your business, or you have just expanded your product line and need to get the word out, or have been using marketing techniques for some time and just want to try something new. No matter the situation, there are several marketing avenues for you to choose from.
“Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach [customers] is using several channels.” In a recent article, Rachael Sprung presents six marketing avenues to help you get your marketing plan into the hands of your audience. Like Sprung, we make similar recommendations to those we are helping in energizing more traditional forms of marketing such as social media to promote and monitor your announcements and blogging to help drive traffic back to your website.
It is important to keep in mind that when you begin this multifaceted marketing plan, everything should be consistent with all your branding efforts. Consumers may love reading about your new product in the mass email you sent out, but if the link to your website takes them to last year’s update, it is all in vain. Cohesive, creative marketing can make or break your monthly sales. When done right your website, social media and other online marketing efforts should work like a well-oiled machine that demands little effort on your part to keep the work going. Luckily Web Strategies can provide you with the tools and know-how for successfully implementing any web or digital marketing campaign.