Facebook videos are an extremely effective marketing tactic that anyone can benefit from. The key to successful video marketing is monitoring what your audiance responds to and creating video content to match.
A survey by Facebook revealed that 30% of mobile shoppers discover new products and services through video. When you upload your video, it immediately gets fed into the newsfeed of your followers. Videos will start to play automatically as they scroll by it. You have less than 3 seconds to get your brand noticed and get them to stay. Keep in mind that the video will play in silence unless the viewer unmutes it. Create a video that can be understood and enjoyed both in silence and with sound. Create a caption that is captivating and informative to provide insight and encouragement to stay.
Below are a few tips from Facebook for creating engaging video content for your audience:
- Focus on quality from the first frame – Since videos auto-play silently in the feed, you should lead with imagery that will catch a person’s eye from the very beginning.
- Premiere exclusive video content – Post exclusive video content to your page to reward them with something that they can’t get anywhere else.
- Provide context – Set context by pulling out a key quote or moment from the video as the text component of your post. This will help set expectations for the experience ahead.
Did you know that square videos get 35% more views and 100% more engagement as they are bigger and are easier to view on mobile devices? Statistics show that native Facebook videos outweigh all other forms of shared video content.