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Why We Use WordPress as Our Primary Content Management System

Last Updated: 3/14/19

To achieve a website that is easy to maintain and completely customizable, we use WordPress as a content management system (CMS). WordPress is used by nearly 60% of all the websites that use a CMS. At the top of the game, it is a leader in both professional design and dynamic functionality. Not just for blogging, WordPress hasn’t stopped growing and improving its platform to become the leading choice with over 74 million websites built with it.

It’s not just for the mom and pop businesses. WordPress is being used on notable websites such as BBC America, Bloomberg Professional, Microsoft News Center, Sony Music, The Walt Disney Company.

The functionality is limitless.

WordPress extends its functionality through add-ons or “plugins” that are easy to install and configure. Supporting everything from E-commerce to multimedia elements allows you to keep your website relevant and operating to today’s standards. Connect all your online profiles with easy social media integrations and third party resources that are tested and trusted to provide optimal support.

WordPress is user-friendly for both frontend and backend users.

As an open-source software, it can be used by anyone. Our websites are built with our clients in mind. We wanted a platform that would allow them to feel confident in making the necessary updates to their website on a daily basis. The WordPress interface is clean, self-explanatory, and easy to use allowing the most non-technical person to manage their website with ease. With usability in mind, most themes are designed with what the end-user is expecting. Clean lines, easy navigation, functional and visually appealing plugins allow you to design a beautiful and useful website.

It makes the search engines happy!

WordPress sites continually rank higher. It is inherently optimized for the web and content changes generally post to search engines within hours. That means your site is more likely to land on the first page of Google results, which means people are more likely to find you. Easy content management is ideal for organic search engine optimization. Your WordPress installation is housed online giving you the ability to update your website from any device at any location. With top-ranked plugins, like Yoast used with WordPress, your SEO needs are met in the same step as you are updating the content itself.

Security and Mobile responsive requirements are met.

Google has given us plenty of warnings in the last few years regarding mobile responsiveness. Your site will simply get dismissed if it isn’t up to par. On top of that, if security is lacking you can guarantee that you won’t even reach the second page of Google’s listings. WordPress is developed with security as a top priority. It provides constant monitoring and updates allowing your site to run at its best.  – With our own hosting, we offer Malware Monitoring & Firewall Protection by Sucuri.

“The WordPress Security Team, in collaboration with the WordPress Core Leadership Team and backed by the WordPress global community, works to identify and resolve security issues in the core software available for distribution and installation at, as well as recommending and documenting security best practices for third-party plugin and theme authors. It’s made up of approximately 50 experts including lead developers and security researchers — about half are employees of Automattic (makers of, the earliest and largest WordPress hosting platform on the web), and a number work in the web security field. The team consults with well-known and trusted security researchers and hosting companies.”

To sum it up, we’ve been working with WordPress since it started and haven’t been disappointed yet. We’ve worked with all types of people and businesses, from non-profits to international franchises, to private sectors and continue to trust WordPress as our go-to platform. It’s trusted, it meets the standards and goes beyond and it fits the needs that we’ve been tasked with year after year.


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