Why You Should Have a Responsive Website

It’s now more important than ever that you have a responsive website. Besides responsive website design being a ranking criteria on Google (as of April 21, 2015), there are many statistics that prove that having a responsive design is critical to the success of your business.

What Is a Responsive Website?

A “responsive site” means that your website is built to perform well across all devices, especially mobile phones and tablets. Previously, many businesses decided to create an entirely separate website for mobile users, but today, you can create one website that will display well across desktops and the smartphones without the hassle of managing two separate ones.

So Why Do I Need It?

Think about it. If you can reach more people on more devices and score higher in Google searches by going with a responsive design, why wouldn’t you? If more and more users are using their mobiles devices to search and make purchase online, you will need to cater to this audience by creating a site with a responsive design.

Don’t just take our word for it. Check out these stats from Smart Insights:

• Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
• 29% of total hours spent on screens (TV, Desktop, and Mobile) are on mobile devices (‘vertical screens’).
• 80% of internet users use their mobile device to search the internet and 47% use their tablet.
• 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
• 61% of people have a better opinion of brands when they offer a good mobile experience.
• If a user has a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.

Even though there are thousands of articles and statistics proving that responsive websites can increase sales and consumer opinion, many business websites are still not mobile-friendly.

What Is WordPress’ Role in Responsive Design?

WordPress is indisputably the most preferred CMS platform on the web, and for good reason. WordPress supports tons of responsive themes – and we only use responsive designs for our clients.

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