Have you been prompted to check out the new features on Google Analytics? A few months ago Google implemented some key changes to their reporting to help improve the insights we receive. With a simple click of the button, you can “get started” on taking advantage of these new features.
“Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices. By understanding these device interactions as part of a broader customer experience, you can make more informed product and marketing decisions.”
These improvements should make anyone interested in marketing advancements excited. More detailed reporting provides more detailed insights to make better strategies and decisions for optimal marketing. There are more enhancements to check out.