PageRank is both complex and constantly changing. According to numerous studies, the top three results produced in a search receive over 55% of the clicks, and the first result gets twice as many clicks as the second.
Keep in mind that the many search results page includes organic search results and often paid advertisement (denoted as “Ads” or “Sponsored”). No one can guarantee a #1 ranking on Google. This is why PageRank is, and will continue to be for the foreseeable future, the most important function of Google to understand. As Google defines it:
“PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.”
So How Do I Increase It?
PageRank is one of many factors that determines where your web page appears in a search engine results page, which has a significant impact on your Google rankings. If you’d like to increase your PageRank, we recommend having “backlinks,” or other people linking to your website. Therefore, the best way to increase your PageRank is to have quality content that other people will want to link.
While we can optimize existing sites, a great time to hire a search engine optimizer is when you’re considering a redesign of your website or if you’re planning to launch a brand new site. That way, we can ensure that your site is designed to be search engine-friendly from the bottom up.
Contact us today for:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.