“The $5 Logo”
If you’ve been on Facebook lately, you’ve more than likely seen the $5 Logo ad. With just 3 clicks, you can “Get an amazing new logo for your company starting at $5”. And if you’re anything like me, I always dig a little deeper when I see something that seems to good to be true.
That’s when I ran across a blog on Folyo’s website, written by the creator, Sacha Greif. Sacha had the brilliant idea of disguising himself as owner of a start-up travel statistics company, SkyStats, to see exactly what Fiverr was all about.
As Sacha notes in his article, a copywritten design with psd/ai file would run around $65, rather than the $5 “starting price”. Still, this is to be expected, but even $65 is a very low cost for a custom designed logo.
Sacha wanted to see what the $5 advertised price would get him, so he paid $5 to not only one, but three of Fiverr’s designers for a custom design. In his experience, what he got was a whole lot of designer appropriation, copy-pasted elements and stolen concepts. Not a single logo he received was original, and even after bringing up some poor photoshop skills (white artifacts showing that it was lifted from somewhere else), he was reassured that the logo was “100% own drawing for you no copy paste”. Sounds legit.
The whole deal is a massive case of buyer beware. And don’t say we didn’t warn you- using a stolen logo can end up in some major headaches and expense.
“You Get What You Pay For”
I’ve always liked the saying, and it holds true for many things in life. Cheap work is rarely good, and good work is rarely cheap. When you’re putting your brand in someone else’s hands, whether it’s a logo, website or print work, don’t ever look for ‘cheap’. Go for ‘fair’ or ‘quality’.
The difference between a $5 designer and a good one? A good designer will spend much more time thinking about your company, trying out different concepts and discussing their vision with you before sending you a few designs. You may have a few modifications, but that’s what design is all about.
Ultimately, I feel that Fiverr is a good (and I say that loosely) program for businesses and individuals who are not interested in good ethical design or in creating a strong relationship with a professional who can offer ongoing support.
Fiverr customers aren’t looking for value through design, but rather solving a cost problem for themselves. That being said, I know exactly the amount of blood, sweat, and tears that go into a good design, and suggest business owners everywhere to pick a more ethical company to design your logo.
Looking for a laugh? See how this company bought their exact logo on Fiverr for just $5 (and some change).
Here at Web Strategies, we offer a variety of print collateral services including:
- Restaurant Menus
- Fliers and Business Cards
- Brochures and Rack Cards
- Programs for Special Events
- Logo Development
Contact us to discuss your next print project.