A minimalist web design emphasizes flat designs by using as few colors as possible in an attempt to influence where a potential customer focuses his attention when they’re on a website.
We’ve seen this a lot in e-commerce recently, where the designer creates the site with a white background, plain black text version of a logo, transparent navigation menu featuring black text, and stunning images of products displayed as a gallery. The key, of course, being exceptional photography of your products.
With a minimalist web design, you cut down on the clutter. This means reducing product titles, descriptions, sidebars and any other objects that may draw customer attention away from what really matters — your products.
Check out these great minimalist web design projects from Awwwards.com, an award site for design, creativity and innovation on the internet!
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