Why is my site not showing up in the search engines? A question we get often. The truth is there are so many factors that play a part in the way Google runs its algorithms that you need to start with the basics and work your way up. This question is best answered in a series of steps. First, assessment, let’s take a look at what your working with from your website to your social media. Second, strategy, after performing the assessment we need to determine what your doing well, what your not doing, and what needs to happen to organically optimize your online presence. Third, create a plan of action, determine the first steps, through to continued maintenance, of what marketing actions you need to take to build your businesses online reputation, thereby improving your SEO rankings.
Take a look at what you are currently doing to promote your business online. How well are you doing compared to your competitors? Are you putting in the daily effort required to stay ahead of everyone else? Check out the basic list below that we cover when starting an assessment and strategy for our clients. Read through our previous blogs that can help break down the importance of each item a little more.
Weekly Updates To Your Site:
- Are you updating your site on a weekly basis to ensure you are providing Google with relevant, keyword strong, up-to-date content they can reference for those searching?
- Are you blogging? It’s an easy, and necessary, step to keeping your website updated with fresh content.
- Are you adding new images, updating internal pages, adding news, etc.? Don’t just let your site become stagnate, it will quickly get passed by any search engines if it’s been inactive for too long.
- Are you comparing it to your competitors?
Social Media:
- Do you have social media accounts for your business?
- Are you using the right ones?
- Are you using them correctly, enhanced with images, hashtags, links to your site?
- Do you update them weekly?
- Are you utilizing ads?
Location SEO:
- Are you focusing on Local SEO?
- Do you need to expand your target market reach? Have you considered creating landing pages for geographical focus?
- Is your Google business page active and up-to-date?
Take a look at where your online marketing and presence sits and let us help you improve your rankings, increase awareness, and gain sales.