“What is email marketing?” Fair question. Unlike one-to-one messages, email marketing entails sending one message to many people—dozens, hundreds, or even thousands of people.
Some companies consider email marketing to be “old school” or even dead. With the growing popularity of social media, email marketing has been placed on the back burner.
Email marketing has long been a pillar for any business attempting to generate sales via the internet.
For all of your online marketing efforts, one area still remains king in the world of generating sales, and growing your customer base: E-MAIL.