Why You Should Use Email Marketing

Have you wondered why you should use email marketing? If you aren’t utilizing email marketing as a part of your overall marketing strategy, you are missing out.  In the last year statistics have shown a $44 Return on Investment for every dollar spent! Consumers are constantly checking their emails, most with multiple email accounts, every day. Create an email campaign that will target your audience and gain traffic flow to your business.

Adobe (Nasdaq:ADBE) today released findings from its second annual email survey, focused on U.S. white collar workers’ habits and behavior related to personal and work email. The report shows that people constantly check their personal and work email, with smartphones overtaking computers as the device consumers use most regularly to check email. Time spent checking email increased 17 percent Year-over-Year (YoY) and people expect email will remain the preferred way of communicating at work in five years. Email in the workplace is becoming less formal and more brief, with expectations of quick responses increasing. Nearly 70 percent check email while watching TV and 45 percent while in the bathroom.”

The key is to create an optimal email marketing strategy that makes sense for your target market. How do your consumers want to be reached? What are they looking for? What will make them “open” your email over everyone else’s? Let’s sit down and discuss your goals and actions needed to meet them.

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