In honor of Valentine’s Day, I thought it would be fun to see what Google loves to see on your website. We talk a lot about what you should include on your website, but for Google to rank you favorably among your competitors, you’ll need to make sure your website adapts to Google’s demands. As websites and the internet changes, so does Google’s requirements for positive search engine optimization. Let’s take a look at some of the things that will make you more favorable to Google.
Giving each page a singular focus
It can be tempting to put a lot of content on a single page thinking you are making your content more accessible to your reader, but actually, the converse is true. Cluttering up your pages will not only make your readers frustrated when they can’t easily find their information, but it will also confuse Google when it indexes your website. Give each page one focus and then support that focus with more content down the page.
Consistency with new content
Google loves to see new and consistent content additions to your site. If you have a blog, write a blog every week. If you have an e-commerce site, add new products now and again. Consistently updating your content lets Google know that you’re continuing to provide for your users.
Fast load times
Does your website load quickly? If it doesn’t, Google may not rank your site favorably. Double-check that your images are appropriately sized for the web and that you’re not loading any unnecessary scripts for plugins you don’t use anymore. Make sure your site is loading within the recommended times. Google will reward websites that load within the recommended times.
Of course, other factors will positively or negatively affect your standings with Google, but we hope this list will get you started on the right path. Give Google what it loves to see, and over time your results will improve. Need help with any of these items? Reach out; we’d be happy to help you!