Content marketing is changing. The days of having keyword stuffed into content are over. Google has caught on and are now favoring high quality content that engages audiences.
In 5 Reasons Content Marketing is More Than Just a Fad, Philip Blomsterberg and jeffbullas.com look at 5 things that make content marketing more than just a fad.
Standout from your competitors
Create your content by being guided by the keywords. Make educational guesses on what your audiences may search for and tailor your content towards it. This intent-focused content gives you advantages by having content visitors are looking for.
Attract more traffic to your website
Creating highly engaging content isn’t enough. Ask to guest post on other sites that fit your niche and expand your name.
Build Your Brand
Find a brand that is worth talking about. Discovery what your brand is and build it. Once you are backed by promotion, have worked and link with others, your content will begin to show up in searches.
Help your customers make decisions
The audience is reading your content to learn and make a decision. Tailor your content to fit people looking to know everything, people looking to refine choices, and people who already trust your site’s content.
Improve your SEO
Content marketing works with link building, which is what SEO is about. For SEO, content for include target keywords that align with your niche, but are not too competitive. This will attract backlinks and start your way up the search ranking.
Here at Web Strategies, we can help you and your business create a strong and successful marketing campaign. We work with our clients to establish a bond and understand what they want to get out of their campaigns.