The start of each new year is a great time for small business owners to think about everything they have accomplished over the past 12 months. It’s also a great time to think about what they would like to accomplish in the next 6 to 12 months. While most of you may be thinking along the lines of “make more money” and “grow the business”, having more specific goals for your business can help them in becoming attainable goals. Here are our top 5 New Year’s Resolutions for Small Businesses:
[ Related: 7 Marketing New Year’s Resolutions (Infographic) ]
1. Post blogs more frequently
If you’re like most small business owners, you might find yourself slacking off when it comes to blog posts. We get it. It’s challenging to post on your blog every week, but if you want to keep people engaged and coming back, that’s the least it’s going to take.
[ Related: Creating a Collaborative Content Calendar ]
2. Revamp email marketing
The beginning of the New Year is the perfect time to review your email marketing strategy. That means cleaning up (and possibly segmenting) your email lists, revamping your go-to templates and launching a re-engagement campaign. If done correctly, these steps will help your business, or domain, maintain a healthy online reputation.
“Sending relevant and targeted emails will help you to maintain long-term subscriber engagement,” says Adii Pienaar, founder & CEO, Conversio, an e-commerce marketing dashboard. “People are most engaged with a brand in the first 60 days, after which there can be a huge drop off if you don’t keep them wanting more.” By segmenting and personalizing email, you can increase the chances of “your customers opening, clicking and, of course, purchasing.”
3. Take the time to promote your blog posts on social media
Social media is perfect for promoting your blog posts! You’ve worked so hard to build your followers, and they’re the perfect audience to share your blog posts with! By giving your page a “like”, these people are obviously already interested in what you and your company have to offer, so they are more likely to check out your blog posts if they see them on their social media sites. Plus, when they “share” your article on their social media pages, you automatically expand the number of people who see your posts.
4. Explore new online marketing/advertising channels
“Facebook is a great platform to help promote your products and services, but you must not forget about other channels your audience spends time on,” says Darrius Glover, founder & CEO, Wool Fresh. “Since a lot of our buyers are women, Pinterest is a great medium to share more about how our socks can help them live better. In 2017, our goal is to use Pinterest and Facebook traffic (50/50 split) to attract a new audience for our products.”
Similarly, many small business owners say they plan on using Instagram and Snapchat to gain followers and potential customers in 2017.
5. Consider a website or homepage revamp
We know just how much time, effort and resources you put into making your website/homepage stand out, but it may have been a while since you’ve made any significant changes to your site. We’re so excited to be starting out the new year with our new and improved website – and you can do the same! See what we can do to fulfill this resolution by enlisting our web design specialists today!