The proof is in the pudding, we have the metrics and statistics to support the importance of visual content marketing. The backing facts are nearly endless and the charts continue to rise as we monitor the use of online marketing and social media for businesses. We are a visual world. The tools at our fingertips give us easier and faster ways to capture the moment, enhance our images, create the best videos and more. Those continued improvements in technology are happening for a reason…..it’s what the people want!
Think back to any learning situation you’ve been in. Were you more likely to remember the elements chart by visuals and association or by reading it over an over? It was likely from visual assistance. “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” Hubspot has shared relevant and useful stats we should all know about visual marketing and we couldn’t agree more with the information shared. This isn’t rulling out good old content marketing (blogging). Content is still king. Google still requires content and strong keyword focuses. What we are saying is there needs to be a good balance of words to visuals. Break it up. From our own experience and through helping other businesses, we can see the patterns. We monitor the trends and we know what’s working and what isn’t. When it comes to online marketing, businesses need to keep an open mind and be willing to adapt to the “new” demands and changes that audiences expect. It can be easy to stick to what you know or continue down the same path you’ve been doing for years. However, are you getting a return on your investment? Are your efforts paying off? If you aren’t getting the results you are hoping for, consider the trends.
“4X as many consumers would prefer to watch a video about a product than to read about it. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.” Visual marketing is the demand, that’s no question. The question is what visuals is your target audience looking for? Is it videos, infographics, compelling images, graphics? If you find yourself asking these questions and not having certain answers then it’s time to consider outside help. A good marketer should guide you, not just tell you what direction you need to head in. As marketing professionals we work with our clients to understand their marketing goals, their target audiance, and the efforts they’ve already been accomplishing. From there we determine the best plan of action and path to get there.
Let us help you create the visual marketing your business needs! Take a look at a few more interesting statistics pulled from HubSpot below.
