Next Stop, Stagnation Station

Friends, let’s just say what we’re all thinking and already know: 2020 has been and will continue to be hard.

Wrenches are being thrown from every direction. Many small business owners I encounter feel as if they’re watching their businesses, marketing, and even the will to continue stagnate in the face of all of the current global challenges. Next stop, Stagnation Station, right? It’s a place I’ve visited many times, and although a bit of company would have been excellent, it’s not a place you want to stay in long enough to make too many friends.

Now can I say something we aren’t all thinking and don’t necessarily already know?

It’s okay to feel stuck.

Whether you’re struggling to keep the doors open, having a hard time finding the inspiration to create, or simply feel buried by all of the various hats you have to wear as a business owner, let me assure you that you’re not alone. Feeling stuck is normal, whether you’re in the middle of a crisis or not. The difference is whether or not you let the crisis define the direction of your business. The difference is whether you throw in the towel because it may seem easier to quit than to fight.

The best thing you can do for your business and yourself is to show up, even when you don’t want to, and especially on the bad days. On the days you hate everyone and everything, allow yourself the discipline to show up for yourself and your business. Continuing to connect with your audience and clients can be a powerful reminder of the purpose and goals you have as a business owner, and your purpose is so much more important than the stagnation you may feel.

So, from someone who’s been there a lot to whoever may be there now, don’t let Stagnation Station be your final stop. The bathrooms are terrible.

Achieving goal concept - Business people holding arrow

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