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Marketing Prep for the Holidays

Updated October 2018

With the holiday season fast approaching, we hope you’ve been planning out your marketing strategy. If you haven’t, it’s time to start your marketing prep for the holidays. Sending the right message, checking your online presence, and touching base with your customers are all important steps for a successful holiday season. If you haven’t already, now is the time to check your website, update your social media, and plan out your lines of communication for seasonal updates.

Website

Do a once-over of your website. Check every page and detail to ensure all is correct and operating as it should. The last thing you want is for potential sales to be deterred based on a poor website performance. The holiday season is extremely important for any website, especially eCommerce. They have reasons to shop and are ready to spend. Your website needs to present your offerings in a clear, efficient manner and the checkout process needs to be hiccup free to ensure an easy process from start to finish.

  1. Is it functioning correctly?
  2. When’s the last time you updated your portfolio, products, or blog?
  3. Do you have your promotional codes and discounts in place and ready to roll?
  4. How’s everything look on mobile? Remember, over 85% of searches will be happening on mobile devices. People are on the go, if you want to capture their attention, make sure it’s mobile responsive.
  5. Ensure they have a clear and easy way to communicate with you if needed.

Social Media

Your social profiles are an eye into your business for most of your customers. They look forward to and rely on receiving updates from you. This is a free marketing portal for you to send your news out to all your followers and more. Don’t let your accounts sit stagnate. Don’t give off the impression that your business is inactive. Give them a reason to keep coming back. Get them excited about picking you over the rest during the busy holidays.

  1. Is your profile information up to date?
  2. Are you posting regularly to keep and gain interests?
  3. Are your posts relevant and interesting? Are you using the right formats for proper SEO?
  4. Check your notifications and respond accordingly.
  5. Keep branding consistency between your social profiles and your website.

Holiday Greetings and Reminders

The holidays can be some of the busiest times of the year for retailers, but it is an important time to remind the customer of their importance to your company and what their loyalty means. You can use Enewsletters, social media, or even mailers to offer deals or remind people of your sales and upcoming events. Tis the season to take the time to customize a message to your customers, say thanks, and send holiday cheer. Enewsletters are a great portal for this continued communication. You can include recent news, upcoming reminders, specials, and social media as well. No matter the reasoning for your continued communication, personalize the experience your customers have with your company.
  1. Determine the best ways to communicate with your audience.
  2. Are you using the right social profiles or Enewsletter platforms?
  3. Is what your sending actually reaching your customers?
  4. Is your messaging right?
  5. Are the materials professionally executed?

You need to understand your marketing strategies and plan ahead.  Don’t piece it all together as you go. Create professionally executed marketing for your business to reflect the quality of your company. Paige Gerber with Vantage says ” Retailers can acquire up to 59% more consumers during the holiday season.”  Start promoting, get new campaigns ideas out there and use all your marketing tools to get your brand to the public. Reach out to us to help you engage, promote, show your brand off and encourage a great Holiday season!

holiday season marketing

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