Social media is no longer a nice-to-have tool, it is necessary tool today’s businesses. LinkedIn is a great tool for any individual and any business. The social media site allows users and businesses to network and connect with each other in an online professional setting.
Recently, LinkedIn has published The Sophistical Marketer’s Guide to LinkedIn. The guidebook was designed for the “sophisticated” marketer, one who uses traditional marketing techniques along with the new age of social media.
We found the following tips, tricks, and advice useful for making LinkedIn a strategic and instructional marketing tool.
Relationship Builder
Relationships in the business world are important to any business. LinkedIn was designed to create relationships bwithclients, customers, employees, and coworkers. LinkedIn has been proven to be the best social media site for B2B businesses.
Use the tools
LinkedIn offers opportunities for marketers to focus on building their brand and generating leads. The site allows users and professionals to generate awareness, increase consideration and preference, drive traffic and leads, build an online community, and create advocacy.
Use all the tools LinkedIn offers, such as company pages, company updates, sponsored updates, display advertising, and inmail. Post regularly with informative content. Allow users and other businesses know when there is a new blog post, event, job opportunity, etc.
Expose and Engage
Create a detailed profile that is set up for maximum exposure and engagement. Add rich content to your profile such as projects and detailed job descriptions.
LinkedIn Pulse
LinkedIn offers the great app “LinkedIn Pulse.” This app allows the user to tailor news and information towards their career interest. LinkedIn Pulse keeps the user updated within their field and allows them to share articles and bits of information to their connections within their network.
Content with a purpose
Publish content with a purpose and that matters. From your companies profile page to the things you share with your connections, make sure the content is important and will benefit the user in some way.
Here at Web Strategies, we are ready to help you and your business with its social media and marketing campaign! We work with our clients to establish a bond and understand what they want to get out of their campaigns. We offer graphic design with matching print collateral that will be both personal and professional.