Daniel Newman, of Forbes.com, recently published B2B Marketing Must Focus on 1:1. Newman explains the importance of 1:1 Marketing for B2B companies.
B2B companies focus on big numbers, investments, and revenue. However, it is always important to use the B2C strategy of 1:1 marketing within a B2B company.
1:1 marketing strategy allows B2B’s to focus on single and meaningful connections. 1:1 Marketing is assessing customers’ preference and choices based on personal and individual interactions with them.
Newman suggest the following tips
- Build Relationships
- Focus on individual customers
- Manage customer in-between purchases
- Help customers to manage their business
The whole article can be found here at B2B Marketing Must Focus on 1:1.