Within 4 years, Instagram has become one of the top social media platforms with over 200 million active monthly users and an average of 60 million photos a day. Instagram allows digital marketers to deliver brand value by using visual content.
Mairead Ridge describes the benefits in 3 Big Benefits Brands Can Get From Visual Content on Instagram.
Product Sales
With its visual content, Instagram is ideal for product sales. It allows brands to showcase their products and influence purchasing decisions. Brands can post sneak peeks of products or allow the user to preorder the product with a simple link. Brands can also share photos with discount codes and track the code to understand conversion rates and sales.
Conversions
Brands can run contests or marketing campaigns through Instagram by providing visual content and simple links. If users take advantage of the contest or campaign, brands can set up an automatic response for each entry. The response can contain a link to the brand’s terms and conditions or signup form. With the information from the form, marketers can convert the users into email subscribers.
Site Traffic
Instagram can help increase sales, create business leads, and build owned audiences by driving users to your site. A brand can integrate a gallery of UGC Instagram photos to their site. Users love to see their content embraced by brands. This allows the user to share with their friends and bring an audience to the site.