How to Get Social Media Followers to Your Website

Having an active, engaged social media following is one of the most effective ways to keep your business front and center online. But have you ever wondered, “Are these people actually going to my website?” As important as it is to be consistent on social media, actual conversions take place through your website more often than on social media platforms, and you want people to see the valuable information available on your website. How to get social media followers to your website can seem a bit mysterious when you’re staring it in the face, but it’s really all about value. What’s happening on your website – what value are you offering – that will make someone want to click that link in your bio? Let’s look at a few ways to encourage social media followers to visit your website.

1. Use CTAs (calls to action) whenever possible.

No matter what your post is about, always make sure there is a clear CTA that ties your content back to your website. People scrolling Instagram don’t generally think, “I should make the effort to find out more about this on my own.” Craft your posts in a way that leads your audience to a destination and clearly spells out where to go and how to get there. Tease the content in your posts to grab their interest, then use language like, “Learn more at the link in our bio,” to guide them back to your website where you’re able to provide additional value and detail.

2. Share tutorials from your website to social media.

People love getting things for free! One of the best ways to market to your audience is to give away your knowledge for free. Creating a helpful tutorial not only helps your customers or clients but can also position you as a trustworthy expert in your industry. Tutorials using blog posts, infographics, or videos are all great ways to provide your audience with value and drive traffic to your website. Pro tip: Include a CTA to see the “full tutorial” on your website when sharing about it on social media.

3. Create an email opt-in and promote it on social media.

We have long been advocates for having an email list. The ROI (return on investment) for email marketing is greater than social media, and clients who see you in their Inbox consistently are more likely to have you in mind when they’re in need of what you offer. However, people are opt-in exhausted, so in order to get those email addresses, you have to be strategic. Offer them something in return for their email addresses. An enticing opt-in item, such as a free download or product, will give them something for giving you something.

4. Create/maintain a blog and share your content.

Whether it’s for service or product features, tutorials, or other resources, a blog is the most powerful tool on your website for regularly sharing content and keeping your Google ranking optimal. It presents an endless opportunity for fresh SEO, consistent content to share on social media, and value to offer your audience. Once that blog content is created, share it! And don’t be afraid to reshare past content to bring it back to your audience’s attention. With social media algorithms constantly changing, it’s likely many people will have missed it the first time around.

There are many ways to encourage people to leave the comfort of their social media feed and visit your website so don’t be afraid to try different methods to find what works for you! If you’d like more information or need a helping hand tackling your marketing efforts, we’re always here to help!

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