What Email Platform Should I Use?

We covered a lot on the topic of email marketing this month, boiling it down to our last blog on why email marketing is right for any business. It’s really not a question of should I be using it. With the fact that more than 36% of people worldwide use Email Marketing, the question now is what email platform should I use? With our experience, both personal and for the businesses we provide marketing services to, we’ve tried just about all the platforms out there. The goals and needs have varied from eCommerce to daily updates, to non-profit fundraising and more. Through the years we’ve seen platforms change or adapt to their target markets, making them less and less of a “well rounded” tool for all business types (big and small). We’ve also witnessed that with faster growth and popularity rates, comes higher risks of email campaigns getting black-listed or going into spam folders. With any worldwide platform, you run these risks and it’s our goal to weed through what’s available to find the one with the least amount of risks and offers a solution that works best for our clients.

Our go-to platform continues to be Mailchimp. It has continued to prove itself worthy with any of the needs we’ve been presented with for our clients. It’s metrics and analytics reports have been informative and extremely useful for any campaign. It is a free platform for up to 2,000 users. For most businesses, an active email list of over 2,000 is not common. However, if the need for a larger list is there, they have paid plans for such requirements and the cost is very reasonable compared to others. There are endless customizing options, it integrates with WordPress nicely, and is very user-friendly. Overall, it’s a versatile platform that has gained our trust in its abilities.

If you’d like to take a look at some other noteworthy platforms, wpbeginner.com has shared their findings on the 7 Best Email Marketing Services for Small Business. If you are ready to take your Email Marketing to the next level, we are ready to help. From simply providing tips and tricks to improve your current efforts, to strategy and planning for the next level, we can guide you in the right direction for optimal marketing.

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