Clear Your Cache | Web Strategies Rebrand

“Clear Your Cache!”

We’re amazingly excited to announce the birth of the new Web Strategies!

Browser cache is a place on your hard disk where the browser keeps things that it downloaded in case they’re needed again. Clearing the cache means emptying it so that the next time you display a web page, everything is downloaded again as a new file.

In the spirit of “clearing our cache,” after 20 years, we realized that it was time for a change. While our old branding reflected who we were, we knew that we had grown as a company and as individuals. It was time to brighten our image with something new.

With our hearts full of wonder and our heads full of ideas, we embarked on a re-branding effort that brought us where we are today. We followed the same branding process we offer to our customers; brainstorming, developing a strategy and ultimately redeveloping our website, print collateral and the brand overall.

We began by conducting an exercise to answer two seemingly simple questions – how does the outside world see us and how do we see ourselves? This lead to more questions, lots of opinions and a list of relevant, relatable terms that help us shape the new Web Strategies.

Never fear, we will continue to offer the same excellent, personal service, high-quality work and spirited attitudes.  But, overall, this process has generated new approaches, improved our outlook and brought a new excitement to our team.

Stop by, see what’s new and if you feel it’s time for a change, give us a call! We’re happy to help. We understand better than most that sometimes you just need to “clear your cache” to move on to the next chapter.


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