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A Peek Into a Website Redesign Budget

If you wanted to know how much it costs to redesign a website, we’re here to tell you: it depends. Now we know that’s not the answer everyone likes to hear so today we’re going to break down how we budget for a website redesign to give you the most accurate depiction possible. We are all about transparency over here and want to make the process clear from the get go.

Requirements Gathering

When you submit an inquiry, we will follow up with you on a call to gather as many details as possible about your site redesign and goals. The most important things on this call are any bits of functionality that you are keeping or adding, how that should operate, as well as how much of the pages are staying or being added to.

Developer Quote Out

Next, one of the developers gets looped in to review the site in detail, ask any follow up questions about functionality and quote the development time needed to create. As a developer, I go through the site page by page and assign a number to each page in the navigation with the hours I think I will need to complete the page. One hour being the average minimum time needed and scaling up from there based on the functionality and page length.

Sometimes, for sites that are more involved, there is time we take in advance to research functionality options or confirm that the client’s third party platform will integrate the way they need it to. Even with as many years of experience as we have, there’s always a new challenge that each client brings.

The hours for each page and functionality piece get totaled up and we will usually add another block of hours for the time it takes to set up the site structure, navigation, styling, and photo sourcing if necessary. A smaller website is generally around 30 development hours and a larger site or eCommerce site can be 50 or more hours.

Assembling the Quote

Once the development hours get sent back to our managing director, Faye, she adds the necessary hours for discovery (3-5 hours), as well as testing, SEO, launch and training (10-12) to the development hours given. When we multiply these values by our hourly rate we get the totals for each portion of the project. These get listed by section on the proposal and compiled for a grand total so the client can see what each section costs as well as the total bid for the project.

So if you’re wondering what the total cost of a website redesign is, small to average brochure websites start at about 4-5k while larger websites will go further than that depending on functionality and amount of content. We hope this gives you some insight as you start to plan your website redesign. Of course there are ways we can help you save money up front by splitting the project into phases or offering additional installments. We build sites of any size and look forward to your website redesign!

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