If you’ve been around for any amount of time you’ll know that technology seems to continue rapidly advancing and replacing itself almost as soon as it is released. As a business owner, it can be hard to keep up with your website especially when it feels like you just had it redesigned. If you’re looking for a cost-effective option for refreshing your site, you might consider a re-theme. Let’s break down just what is a re-theme and how it can save you money.
What is a re-theme?
WordPress, as a platform, lets you install different “skins” if you would, called themes. Themes usually come with a page builder, elements, and sample pages that usually depict a site. We find that older themes are not as well supported and have outdated tools for building or just look their age. A re-theme is installing a new theme and moving the existing content into the new pages for a fresh new look.
What is the process for a re-theme?
The new theme is carefully considered and installed, loading any demo content in. Then all of the settings and colors need to be adjusted to your logo and brand colors. We may also adjust fonts and other stylistic details. Finally, all of your page content gets loaded into the new pages in a new layout. This can include rearranging photos and icons to give the page a better look.
How does a re-theme save you money?
Re-themes are different from full website redesigns in that there are not as many opportunities to change out content or add features. We usually work with the content that already exists on the current site but may ask for supplemental photos as needed. We also factor fewer meetings into a re-theme and keep client interactions minimal to help keep costs low. On average re-theme projects cost 30-40% less than full redesign projects.
If a re-theme sounds like something your WordPress website could benefit from, we’d be happy to talk with you about options and get you started. It can be a really cost beneficial option to give your site the facelift it needs. If you’re not sure if a re-theme is right for you, let’s chat and talk through potential options! We can even price you out on both options so you can make the right decision for your business.