The Psychology of Colors
In Catherine Clifford‘s Entrepreneur article, What the Color of Your Logo Says About Your Company, she explains why design elements in your company’s logo should convey the right message to your customer. One design element you should concentrate on is color, which has more bearing on your brand recognition than you think. So What Color Should Your Logo Be?
What do you think of when you see a logo like Animal Planet’s? I think of natural, 
organic, earth, etc. That’s because different colors are associated with different feelings. Because of this, Animal Planet is able to increase their brand recognition by consistently using the color green. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.
When it comes to recognizing your brand, your logo is usually the first thing your customers think of. According to Colourfast, 93% of purchasing judgements are made on visual perceptions and 80% of consumers believe color increases brand recognition.
What Color Should Your Logo Be?
Sometimes you just have to ask yourself, what kind of emotion do I want my brand to convey? What main emotions do you wish to evoke when someone thinks of your brand or sees your logo? Write these down and see where they fall in this color guide.