Video content is one of the most popular and powerful modes of marketing in today’s world. We’re constantly inundated with commercials and spots on social media. It can be hard to know what you’re doing if your videos aren’t getting much traction or if taking video is new to you. Here are some tips to keep in mind when creating video content.
Stabilize your footage
Decreasing camera shake can dramatically improve your footage. Picking up a cheap tripod or handheld stabilizer is a great way to make things look more professional in a pinch. Getting timelapses of your day to day tasks or filming a product demo can be a great way to bring your audience along with you.
Use Natural Lighting
When filming, use as much natural light as possible. Cameras need light to film at their best quality. Move towards a window, open some blinds, or step outside to get the best looking footage possible. Videos with natural light are more likely to get attention when users are scrolling, and your audience will be able to clearly see the contents of the video.
Make It Personal
Connecting with your audience is the goal for any marketing campaign. This can look like showing a behind the scenes when it comes to your business, answering a commented question with a video, or telling a funny story about an interaction you had. These all pique the interest with your viewer and connect with them on a human level. All while creating brand familiarity with them in the process.
Video marketing continues to rise. Keep these tips in mind the next time you’re thinking about utilizing video in your marketing. If you’re interested in industry-specific tips or need more confidence putting this into practice, book a strategy session with us to take your marketing to the next level. Web Strategies can help you define your goals and give you practical tips to implement. And hey, if you’re still not feeling confident, we can help you with posting, too. Give us a call!