Hey there, friends!
As we approach the end of the year, it’s a great time to take stock of what you’ve accomplished and how you can make the most of your remaining budget. If you haven’t already, now is the perfect opportunity to consider updating your website, enhancing digital accessibility, or putting those funds toward your marketing efforts. Let’s dive into why these updates are important and how to set yourself up for success in the new year!
Why Update Your Website and Improve Accessibility Now?
Your website is how your clients/customers perceive you, and keeping it fresh, functional, and accessible is crucial. Here are a few reasons to think about making these updates before the year ends:
- Freshen Things Up: If it’s been a while since your last website revamp, now’s the time! Updating your content, images, and overall design can make a big difference in how visitors perceive your brand.
- Ensure Accessibility for All Visitors: As digital accessibility becomes increasingly important, consider allocating part of your budget to make your site inclusive for users of all abilities. Accessibility improvements—like adding alt text to images, enhancing color contrast, and ensuring keyboard navigation—make your site more usable and demonstrate your commitment to inclusivity.
- Fix Those Bugs: Have you noticed any issues on your site? Whether it’s slow load times or broken links, addressing these now can improve user experience and keep your visitors happy.
- New Features: Consider adding new tools or functionalities, like a blog, booking system, or enhanced contact forms. These updates can engage your audience, make your site more interactive, and keep it aligned with the latest accessibility standards!
Invest in Marketing and Accessibility Before Year-End
With the holiday season in full swing, investing in marketing and digital accessibility can give you a real boost. Here’s how to make the most of your budget:
- Accessibility Audits and Compliance: Allocate budget toward a digital accessibility audit to identify areas where your site may not meet accessibility standards. By ensuring compliance, you make your site more usable for all visitors and potentially avoid legal risks.
- Promotions and Campaigns: Utilize the last stretch of the year to run special promotions. Whether it’s a holiday sale or a year-end clearance, now’s the time to attract more customers!
- Plan for the Future: By putting your budget towards marketing and accessibility efforts now, you’re setting yourself up for a strong start in the new year. An investment in these areas can go a long way!
Don’t Forget Next Year’s Budget!
As you think about how to use your current budget, it’s also essential to start planning for next year. Here’s how to make sure you’re ready:
- Assess Your Needs: Consider what marketing and accessibility efforts were successful this year and how you want to build on them in 2025. This might include a comprehensive accessibility remediation plan, social media ads, or new content initiatives.
- Allocate Resources: When setting your budget for the upcoming year, be sure to factor in accessibility services, such as ongoing monitoring and updates. Prioritizing these areas will help you create a more inclusive digital experience and broaden your audience.
- Set Goals: What do you want to accomplish next year? Whether it’s increasing website traffic, enhancing accessibility, or boosting sales, setting clear goals will guide your budget planning and marketing strategies.
We’re Here to Help!
If you have any questions about updating your website, improving digital accessibility, or planning your marketing budget, feel free to reach out! We’re here to help you make the most of your resources and ensure you start the new year strong.
Here’s to wrapping up the year on a high note and preparing for an even more successful, inclusive 2025!