Spooky season is here and if it’s one thing we know, it’s that there are spookies lurking on every website. We’ve compiled a list of things to keep in mind as you consider your website and its contents. Don’t worry though, we’ve included some spells and incantations to recite to fix them all.
Broken Links
Nothing is more infuriating than clicking on a link that doesn’t go anywhere. A broken link could amount to a user not purchasing an item or following through with reaching out. It’s a good idea to go through your site and click on every link on every page once a year just to ensure that buttons and inline links do reach their intended page. Links can be a big help to your users but not if they don’t work.
Unclear navigation points
A difficult to navigate website can feel like drifting through a maze sometimes. Wondering if you’ve already been on that page or wondering where a piece of information might be. Clearly labeling navigation pages with common and clear language will help users understand where to click to find what they’re looking for. This can also include buttons or links.
Long Loading Times
If your web pages are taking more than a couple of seconds to load, you might be victim to slow loading times. This can be a big turnoff when users come to your site to browse. Ensure that all images are fully optimized for the web. Large images can be a sneaky culprit when it comes to page loading times.
If you have one or more of these you may want to consider a new website as well! It can be a great way to reassess what’s going on with your current website and pave the way for a new one, especially if it’s been a while. Got questions about where you could improve, send us some notes and we’d be happy to chat with you about a site audit!