Summer is officially here (huzzah) and while we’ve all dialed up our AC units to escape the humid heat, we should all be dialing down on our marketing strategies for the summer. We’re going to explore some ideas for you to incorporate into your marketing strategy this summer season!
Play Up the Summer Feeling
Think of topics that relate to summer and infuse it into your marketing copy. Summer keywords are trending and you can capitalize on that. Use ideas that focus on your audience and what they might be doing this summer. Summer foods and activities are always hot topics that keep your content relevant and fresh!
Run Summer Sales
Summer activities and holidays are the perfect reason to run a summer sale. Nothing gets people in the shopping feeling like the carefree feeling of summer. Purchasing goods for an upcoming trip or vacation can be a great incentive for folks to shop online and in person.
Collaborate with other Businesses
Summer can be a great season to collaborate with other businesses. Team up to offer a summer services package or a punch card system. For restaurants, offer a food pairing or a special tasting event. Hosting events with other businesses can be a great way to lift each other up and also create some additional foot traffic.
Knowing the right ways to adapt your marketing during the summer is crucial. When you know your target audience and their seasonal habits you can more accurately reach them with relevant goods or services. If you need help implementing these ideas or want a customized marketing plan for your business, reach out to us! We’d be happy to help you!