As a small business owner, many things can occupy your thoughts and use up your energy on any given day. There are endless things to consider, one of the biggest questions being, “Should I take my business online?” If you’ve found yourself asking that question, the short and sweet answer is yes. According to data from Statistica, e-commerce in the US amounted to $469.2 billion in 2021, and your business deserves a piece of that pie. Not only does a professional web presence legitimize your business, it also provides another avenue for revenue if you sell digital or physical products.
Taking your offline business online can seem like a monumental task, so here are some tips for getting your small business online.
- Choose a domain name that represents who you are and what you do.
- Plan your website. There are many build-it-yourself website options available, but hiring a web developer ensures that your website will be modern, up-to-date, and optimized for all users and devices. We recommend using WordPress as it is the best platform for growing businesses.
- Create a business account on social media platforms. It’s free marketing and provides you with the opportunity to interact with your customers personally.
- Create valuable content. Content is king when it comes to websites and social media, and this is especially true for small businesses. Make sure your content is clear, concise, and clearly communicates what you do and the pain points you alleviate for clients or customers.
- Ask your customers to leave you a review if they’re happy with their purchase or your services. Online reviews on Google and social media platforms are invaluable to you and your business. Don’t shy away from asking satisfied customers to help future customers by leaving a review.
These five basic steps for getting your small business online will help you start moving in the right direction, but if you need more information or would like to work with us, give us a call! We’re always here to help!