The Society of Woman Geographers is a professional organization that sought a complete website redesign to improve usability, enhance membership functionality, and optimize SEO. Their previous site was outdated, challenging to maintain, and lacked essential features for seamless user interaction. The primary objectives were to implement a WordPress content management system (CMS), create a professional and scalable design, streamline membership processes, and improve search engine visibility.
Challenges:
- Difficult Content Management – The existing site was not built on a user-friendly CMS, making updates inefficient.
- Weak SEO Performance – The website lacked proper optimization, making it hard to find online.
- Disorganized Membership System – Membership registration, profile management, and payments were fragmented and cumbersome.
- Outdated Design & Navigation – The interface was visually outdated and not structured for intuitive user experiences.
- Limited Functionalities – There was no integrated donation platform or efficient content organization.
Our Approach:
- WordPress CMS Implementation – We built the new website on WordPress, providing a scalable and easy-to-maintain platform.
- Modern, Professional Design – We customized a mobile-responsive theme, incorporating the client’s branding, images, and text to create a warm and engaging experience.
- SEO Optimization – We enhanced the website structure, metadata, and content to improve search visibility.
- Membership System Overhaul – We streamlined membership pages, profiles, and payments with a secure and organized user experience.
- Enhanced Navigation & Content Strategy – We updated site architecture, organized content areas for different user needs, and created a document management system.
Special Functionality Added:
- Membership Portal – Individual profile pages, a member directory, and password reset features.
- Protected Member Pages – Restricted access to exclusive content for logged-in members.
- Document Management – A document management system to organize a large amount of files.
- Online Form to PDF Conversion – Membership applications transitioned to digital forms for easier submissions.
- Dynamic Login/Logout Navigation – Buttons that adjust based on user login status.
Results:
- Efficient Content Management – The client can now update and manage content with ease using WordPress.
- Higher Engagement & Retention – A modern design and improved navigation resulted in better user experiences.
- SEO Ranking Improvements – Optimized content and structure enhanced search visibility.
- Streamlined Membership Process – Members can easily register, renew, and manage their profiles.
The website redesign successfully transformed the Society of Woman Geographer’s digital presence by improving usability, streamlining membership processes, and enhancing SEO. The organization now has a scalable, user-friendly platform that will grow and adapt with them.
Need a similar transformation for your website? Contact us today!