Nerangis Management Corporation (NMC) is a prominent real estate management and development company focused on managing and leasing commercial properties. NMC owns and operates a range of businesses and aims to strengthen its presence in the market by making property listings and business information easily accessible to potential clients.
Project Background
NMC’s previous website did not fully reflect its emphasis on commercial property leasing or effectively showcase its owned businesses. The need for a modern, user-friendly website with streamlined navigation, appealing visuals, and straightforward access to leasing information prompted the decision to redesign. The primary goals were to:
1. Highlight Commercial Leasing Opportunities: Provide a dedicated section for current leasing availabilities, with up-to-date property specifications, images, and contact details.
2. Showcase NMC-Owned Businesses: Create individual pages for each NMC-owned business, presenting detailed information, contact options, and visuals to attract potential clients and enhance brand visibility.
Solution Approach
To achieve these objectives, we chose WordPress as the platform due to its flexibility, customization options, and user-friendly content management system (CMS), which would allow NMC’s team to make future updates easily. The website was designed with a focus on:
- Streamlined Navigation: Simplified site structure that allows visitors to quickly locate leasing opportunities and explore NMC’s owned businesses.
- Responsive Design: Ensuring compatibility with both desktop and mobile devices to cater to the broad audience of property seekers and business clients.
- SEO Optimization: Basic SEO enhancements to improve search visibility and drive organic traffic to the site.
Key Features of the New Website
1. Commercial Property Leasing Page
- A dedicated call to action on the homepage regarding NMC’s leasing opportunities.
- Downloadable brochure listing available spaces that includes essential details such as square footage, location.
- Contact Forms and Click-to-Call Links to allow prospective tenants to quickly reach out for inquiries.
2. Individual Business Pages
- Each NMC-owned business has its own webpage to provide a tailored experience.
- Pages include:
- Business Overview: A summary of the business, its services, and offerings with links to specific action items.
- Contact Information: Direct contact information, including email links and phone numbers.
3. Enhanced Visual Design
- The website incorporates video and high-quality images of properties and businesses, creating a visually engaging experience.
- Consistent branding elements were applied to give a professional, cohesive look.
4. User-Friendly CMS
- A WordPress-based CMS was customized to allow NMC’s team to update content, add new listings, and modify business information independently.
- Training sessions ensured the NMC team was comfortable using the platform, minimizing the need for ongoing technical support.
Results
- Improved User Engagement: The clear presentation of leasing opportunities and business details is expected to increase visitor engagement and more inquiries about leasing properties and NMC-owned businesses.
- Increased Visibility: Enhanced SEO and user-friendly design for improved search engine ranking, and an increase in organic traffic to the site.
- Streamlined Content Management: NMC’s internal team now has greater control over the website, with the ability to add and update property and business information easily.
Conclusion
The redesign of the Nerangis Management Corporation website successfully met the project goals, delivering an intuitive, visually appealing platform that focuses on commercial leasing and showcases NMC’s diverse business portfolio. By leveraging WordPress’s capabilities, NMC now has a scalable, easy-to-manage website that effectively supports its business objectives.