Local Search engine optimization was key for this to happen. And so we focused on providing a SEO optimized layout for the website, to help search engines not only find RCS Waste, but also to put the text and content of RCS Waste, and their services, in an optimized layout and display. We also displayed the brand of RCS Waste and the quality of their services by large images on the homepage slideshow. We cleaned up these images and put them on display in rotation. We integrated the site with google analytics so RCS Waste can track the web traffic on their website. Finally, we added a contact form for potential businesses to contact RCS Waste quickly and easily.