AIDS Response Effort (ARE) is a Winchester based non-profit that provides health services, housing assistance, education and support within the community. In an effort to broaden their reach, ARE needed help with a new website and updated logo to get the word out about all of the great services offered under their umbrella.
First, Web Strategies updated their logo. While the original design embraced the traditional HIV/AIDS ribbon we felt it best to step outside of the box, creating something less singularly focused with a range of colors that echoed the palette used within the new website.
Priority one on the website redesign was to showcase the diverse services offered as well as yearly fundraising events. This was achieved by reorganizing navigation and creating an easy to use interface, allowing the client to update events as needed. Aesthetically, we wanted the site to be as vibrant and welcoming as the organization itself. The final result is a beautiful combination of form and function that will serve AIDS Response Effort for years to come.