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1:1 Marketing for B2B Companies

Daniel Newman, of Forbes.com, recently published B2B Marketing Must Focus on 1:1. Newman explains the importance of 1:1 Marketing for B2B companies.

B2B companies focus on big numbers, investments, and revenue. However, it is always important to use the B2C strategy of 1:1 marketing within a B2B company.

1:1 marketing strategy allows B2B’s to focus on single and meaningful connections. 1:1 Marketing is assessing customers’ preference and choices based on personal and individual interactions with them.

Newman suggest the following tips

  • Build Relationships
  • Focus on individual customers
  • Manage customer in-between purchases
  • Help customers to manage their business

The whole article can be found here at B2B Marketing Must Focus on 1:1.

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