Blogging is a crucial part of your website and building your Search Engine Optimization (SEO). If you want to improve your organic search rankings you need to keep your website updated and full of relevant content. Updating your websites content isn’t always easy and mostly unnecessary when you’ve worked hard to get the pages right where you want them to be. Updating a blog is an easy and fun way to get new content flowing and new keyword focuses, generating new leads. Following a process each time can make your blogging experience fun and rewarding.
Strategy
- Plan out the topics of discussion
- Determine what makes the most sense for your target market
- Create a monthly marketing strategy
Research
- Research articles and solid references for your blogs
- Gather your own images, videos, content
- Plan out how and when to use the both the content you’ve found and your own
- Determine appropriate and descriptive keyword focuses
Time to Blog
- Create your blog
- Make it informative
- Enhance it with an image
- Ensure appropriate SEO
- Check your links
- Publish and double check that it looks good
Post Blog
- Share it out to your social media
- Check for incoming comments and respond accordingly