Hey there, neighbor!
At Web Strategies, we get it — running a small business takes heart, hustle, and a whole lot of juggling. From stocking shelves and managing staff to making sure your customers are happy, it’s easy for things like your website or marketing strategy to fall to the bottom of the list. But here’s the thing: those tools can make a huge difference, especially in 2025.
We’re a small local marketing firm ourselves, and we’ve got your back. Let’s walk through some of the biggest website and marketing trends we’re seeing right now — all geared toward helping small businesses like yours grow without losing that local charm.
1. Websites That Work for You
Gone are the days of set-it-and-forget-it websites. In 2025, your website should be a living, breathing part of your business. That means:
- Mobile-first design (because everyone’s scrolling on their phones)
- Fast load times (people bounce in seconds if things lag)
- Clear calls to action (what do you want folks to do when they visit?)
Your website doesn’t need to be fancy — it just needs to be you. Clean, modern, and customer-friendly goes a long way. If your site feels a little outdated or isn’t bringing in the traffic you hoped for, don’t worry. We’re happy to take a peek and share some ideas.
2. Local SEO is Still the MVP
If someone in town searches for “coffee shop near me” or “best dog groomer in [your city],” we want your business popping up first. That’s where local SEO comes in.
Some of the key moves include:
- Keeping your Google Business Profile up to date
- Making sure your NAP (Name, Address, Phone Number) is consistent everywhere
- Gathering honest, kind customer reviews (they go a long way)
It’s not about gaming the system — it’s about helping people find exactly what they need, right in their own backyard.
3. Social Media That Actually Connects
You don’t need to go viral — you just need to be real. People love supporting local businesses that show personality and care about their community. Whether it’s behind-the-scenes videos, highlighting your team, or sharing customer shout-outs, social media is still one of the best ways to stay top of mind.
Hot tip: short-form video (think Reels or TikToks) is the top performer right now, even for small local shops. Don’t stress if you’re not sure what to post — we’ve helped plenty of camera-shy folks get comfortable!
4. Email is Back (and It’s Not Boring)
You know those customers who’ve been coming to you for years? They want to hear from you. And email is a great way to reach them without relying on algorithms or ads.
Monthly newsletters, special promotions, or just a friendly “here’s what’s new” can build loyalty and keep your brand top of mind. If you’re not sure where to start, we can help set up a list, create a simple design, and even write the first few emails together.
5. People Want to Know YOU
The best part about being a local business? You’ve got heart. And people are drawn to that now more than ever. Whether it’s on your website, social media, or signage in your shop — share your story. Who are you? Why did you start your business? What do you love about your community?
This kind of authenticity builds trust. And trust leads to customers who come back again and again — and bring their friends.
Let’s Grow Together
At Web Strategies, we believe in small businesses because we are one. We’ve worked with shops, services, and startups all across our community, and nothing makes us happier than helping folks shine online.
If anything we mentioned here sparked a little curiosity — or if you’re thinking, “Hmm, maybe it is time for a refresh…” — let’s talk. We offer free consultations (no pressure!) and would love to learn more about what makes your business special.
You’ve got big dreams, and we’ve got the strategies to help make them real.
Contact us today! We’d love to meet you!
Cheers to your success,
The Web Strategies Team
Friendly. Local. Ready to help.