Web Strategies recently collaborated with Friends of Old Town, a newly established community non-profit in Winchester, Virginia, to develop a dynamic and user-friendly website that embodies the spirit of inclusivity and community engagement.
Client Overview
Friends of Old Town is dedicated to celebrating and enhancing Old Town Winchester through local events, public art, and design projects. By working closely with residents, businesses, and visitors, they strive to keep the historic town vibrant, creative, and welcoming for everyone to enjoy.
Project Objectives
The primary goals for the website development were:
- Community Engagement: Create a platform that fosters connections among residents, businesses, and visitors.
- Event Promotion: Develop a custom events calendar to showcase local happenings and encourage participation.
- Business Support: Implement a comprehensive business directory highlighting downtown establishments.
- Brand Consistency: Utilize existing branding elements to maintain a cohesive and recognizable identity.
Our Approach
Web Strategies employed a collaborative and community-focused approach to meet these objectives:
- Platform Selection: Chose WordPress for its flexibility and user-friendly interface, allowing Friends of Old Town to easily manage and update content.
- Custom Events Calendar: Developed an intuitive events calendar enabling users to view upcoming activities and submit their own events, fostering community involvement.
- Business Directory: Created a categorized directory featuring local businesses, complete with descriptions and contact information, to support and promote downtown commerce.
- Brand Integration: Incorporated existing branding elements, such as color schemes and logos, to ensure a consistent and welcoming visual identity.
Outcome
The newly launched website has become a central hub for the Old Town Winchester community. Residents and visitors can now effortlessly access information about events, explore local businesses, and learn about ongoing projects aimed at enhancing the area. The platform reflects the inclusive and welcoming ethos of Friends of Old Town, strengthening community bonds and supporting local enterprises.
Client Feedback
Brady Cloven, the Executive Director of Friends of Old Town, expressed appreciation for the website, noting that it effectively brings people together and showcases the vibrancy of Old Town Winchester.
Conclusion
This project exemplifies Web Strategies’ commitment to creating digital solutions that not only meet functional needs but also embody the values and spirit of the communities they serve. The Friends of Old Town website stands as a testament to the power of thoughtful design and collaboration in fostering community engagement.